Meet Rhonda.

She’s a Survivor, Author + Coach on a mission to help others step into their power + thrive.

The challenge

Rhonda’s story is powerful but unfortunately, her online presence was not.

Rhonda has overcome incredible challenges in her life and she didn’t want her branding to be another setback. She came to me because she saw the disconnect between the experience she provided clients in-person and what they saw with her brand online.

She wanted to refine her brand story so she could reach those who needed to hear her message most. She also wanted her brand visuals to underscore the hope and joy of her message.

The direction

Hopeful hues meet vibrant visuals.

Rhonda often enters her clients’ lives in the midst of very dark seasons. Whether they’ve experienced a significant loss or setback, her message of hope infuses color back into their world.

We chose a bright, poppy color palette and bold geometric patterns to underscore her message. Our goal was to create a brand where each aspect, from copy to visuals, created a kaleidoscope of hope for those who engaged with her.

The outcome

I know a (woman), she puts the color inside of my world.

I worked closely with Rhonda to fine tune her messaging, build a strong + powerful visual identity and create assets she could use to tell her story online.

Once we established these foundational pieces, she came to Miami and received the full glam treatment, with a professionally styled and creatively directed photoshoot. Seeing her glow during the photoshoot, like the QUEEN she is, is still one of my very favorite moments.

Her brand now feels like a true representation of the joyful person she is and makes a strong statement that “the best is still yet to come!”

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In her own words

“A+! I’ve never felt this special before.

I just finished an amazing experience with Piccadilly Creative. Everything from head to toe is now telling my story of authentic power. I’ve been through several photoshoots and branding exercises but this has been next level. If you’re looking for someone to help you with your brand story, Hannah is for you! She and her team will make you feel like a superstar.”

- Rhonda